.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in equity capital each year, have reared virtually $360 thousand up until now this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That slowdown is due to market concentration, heightened governing tensions, and economical uncertainties.ADWEEK spoke to 5 VCs who remain to acquire adtech firms, despite these difficulties, regarding what they are seeking and also what they prevent. Perhaps unsurprisingly, these clients are actually targeting chances in privacy-focused modern technologies as well as industry-specific locations such as linked television.